Chime today released an interim statement suggesting that it would post excellent revenue figures for 2009.
"We have completed the acquisition of Essentially into our sports marketing group and announced but not yet completed the merger of Pelham and our Bell Pottinger financial public relations company," said Chime chairman Lord Bell. "We have controlled our cost base well and look forward to further growth in 2010 as the market recovers."
Numis, the City analyst, said that it is "supportive of the acquisition and believe that it will help build the group's exposure to the Sports Marketing subsector following the successful acquisition and integration of Fast Track in 2007".
"Sports Marketing is enjoying structural growth as the increasing popularity and audience reach of both live and televised sports and sporting events have presented marketing opportunities to brands," a Numis statement said.
"We believe Essentially's core sports (Rugby, Cricket and Formula 1) and geographies (UK, India, South Africa, New Zealand and Japan) complement and extend those that Fast Track currently operates in."
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