Bell's PR and marketing group wants to muscle-in further on Britain's ‘golden decade of sport' and sees Essentially as a big foot in the door.
"Our sports marketing business has been a considerable success since we acquired Fast Track in 2007," said Chime chairman Bell.
"The integration of Essentially will widen the spread of sports we cover, bring us some very talented people, allow for some synergies and rapidly develop more opportunities for growth in what is becoming a major channel for marketing and communications," he added.
According to reports, the deal values Essentially at over £18m.
Britain's decade of sport includes the staging of the Olympics, the Rugby World Cup and the possibility of the Football World Cup as well.
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