Escapology and urban sport to feature in third Beat the Brief heat

The final six contestants competing in the third heat of corporate entertainment competition Beat the Brief have been announced.

Beat the Brief: the industry search for the best corporate entertainment
Beat the Brief: the industry search for the best corporate entertainment

Among the line-up is escapologist and magician Chris Cross, urban and sport entertainment group SBX, cabaret actToneAcity made up of stars from London’s West End and comedy string quartet Graffiti Classics.

The final two acts joining the line-up are comedian and impressionist Mikey Bharj and Ukrainian La Soirée performer Yulia Pykhtina.

These six acts will compete in the third and final heat of the competition, organised by Sternberg Clarke in partnership with Event magazine, at London’s Café de Paris next Monday 22 September in front of an industry audience and expert panel. 

Contestants will have to adapt their performance to fit a spoof brief, which will be for the launch of a new vehicle called HALO, described as an affordable sports car aimed at young single professionals.

On the night, two acts will be selected by a panel of industry judges, with the audience deciding which one will compete in the Beat the Brief final, taking place at this year’s Event Awards on Thursday 2 October at Troxy in east London.

The heat three winner will join heat two winner and comedian Chris Turner and a cappella and beatboxing group BeatVox, which came top in the first heat, to compete for the winning title at the final. 

Make sure you secure you place at the third heat of Beat the Brief 2014 by emailing Adam Sternberg.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

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