Premierline Direct, acquired by Allianz Insurance in 2006, provides business insurance directly to small businesses throughout the UK.
Equi=Media already works for Allianz brands Petplan, Petplan Equine and Musical Insurance.
Helen Walsh, Premierline Direct’s online marketing manager, comments: It was very important to us to appoint an agency that could provide value and insight above and beyond standard campaign planning and reporting.
We have been impressed by the hard work and attention to detail from all involved in setting our account up and we look forward to working with the team at Equi=Media to take the Premierline business to new heights.
Equi=Media has embarked on a granular search marketing campaign, bidding on a range of long-tail keywords to provide maximum brand visibility across the multiple SME target audiences for the various insurance products.
Aggregator and display advertising activity on Moneysupermarket.com and Confused.com are also being used to generate business insurance sales online.
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