EMI overhauls marketing team for digital push

LONDON - EMI Music has promoted Dan Duncombe to vice president digital marketing for EMI Music in the UK & Ireland as part of a restructure of its marketing teams.

EMI overhauls marketing team for digital push

Duncombe, who was most recently digital director at Parlaphone, has driven digital campaigns for Coldplay, Kylie Minogue and Lily Allen. 

Backed by a team of 12 digital marketers, he reports to Bart Cools, executive vice president of marketing, Europe and will work closely with Syd Schwartz, senior vice president for digital marketing worldwide for EMI Music.

Cory Ondrejka, recently appointed as executive vice president of digital marketing within EMI's central marketing organisation, has overseen the creation of a new global digital marketing team at EMI Music. They will work closely with EMI Music's regional digital marketing heads for its new music and catalogue units. 

Syd Schwartz, who formerly oversaw digital strategy for EMI Music in North America, has expanded his role to a global one with his promotion to senior vice president, digital marketing. 

David Boyle, vice president, consumer insight and validation who joined EMI last year as vice president, commercial development for EMI Music's Catalogue division, has taken on an expanded new role working across all three of EMI's global business units, based in London.

Eric Case, formerly with Google, joins EMI as vice president, marketing platforms. 

Charlotte Robertson has been appointed vice president of consumer reach. She was most recently head of marketing for BSkyB's online business unit.  She reports to Schwartz. Before joining Sky, Robertson held marketing roles at LG Electronics and Robert Bosch Ltd.

Achim Fettig has been appointed senior vice president digital marketing, Continental Europe.  He is based in Cologne works along with Dan Duncombe in the UK and with EMI's central marketing teams to implement digital artist initiatives across Europe.

Bob Heinemann has been promoted to vice president, interactive marketing in North America. 

Geoff Smith is appointed as digital director for the company's Catalogue unit.

 

 

 

 

 

 

 

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