From the creators of music portal Video-C, visitors to can download music videos for playback via handheld devices, Macs, PCs and media centres.
Ilovevideo has already inked deals with the majority of independent UK record labels including Domino, XL Recordings, Beggars Banquet and Ministry Of Sound to distribute DRM-free music video content. These agreements enable ilovevideo to access the back catalogues of artists including the Arctic Monkeys, The Pigeon Detectives, Gossip, Kate Nash, The White Stripes and Franz Ferdinand.
Users of the site will also have complete access to all EMI Music digitised music videos, following the music company’s deal to offer its entire catalogue DRM-free. Music videos will be available from seminal artists such as Queen, The Rolling Stones and John Lennon, right through to Coldplay, The Chemical Brothers, Kylie and Gorillaz. Once users have downloaded music videos, they are theirs to keep.
Graeme Rogan, head of digital sales, EMI Music UK, comments “We were keen to partner with ilovevideo in order to extend the reach of our digital products to consumers, offering them DRM-free audiovisual as well as audio content. It gives music fans greater access to our extensive music video catalogue and provides them with the freedom to play our videos across all available portable digital devices and online platforms.”
EMI Music struck a deal with digital agency VerveLife in July, opening up music downloads for global brand campaigns. Burger King was the first brand to pilot such a deal.
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