The research, conducted this month, will show if people's opinions have changed since a similar survey by fastMAP was run in December, and if so how.
Ian Liddicoat, EMB marketing sciences director, said that the information gleaned would add a key component to the work of the company’s team who generate pricing and business models for insurers, and would complement their research programmes.
He said: "The July EMB Quest will track the way in which people's views are changing during one of the most volatile financial periods in living memory."
David Cole, managing director of fastMAP, said: "We continuously connect our marketing clients with their customers in real-time, which improves marketing communication and return on investment."