From 拢1,500 a month, CCB is billing SalesTalk as an affordable internet-based customer subscriber management system, which it claims can deliver tailored customer retention programmes without the need for investment in specialist software, computers or experts.
Bill Burey, managing director of CCB, said: "We discovered that many companies have had bad experiences such as being tied into long-term, expensive but ineffective CRM contracts, or investing in massively expensive software that they lacked the in-house expertise to exploit profitably.
"We created SalesTalk so companies no longer had to tie up vast chunks of capital to benefit from data-driven marketing, which is why it is so very cheap to run and so exceedingly adaptable.
CCB claims that because Sales Talk is easily accessed online, external suppliers, such as call centre customer service operators, can directly access the systems in real time, for example, to make the most appropriate buying suggestions to a customer.
SalesTalk allows each company to operate and amend its own campaigns and allows firms to control and measure the activity of supplier networks by giving suppliers appropriate levels of SalesTalk access via the web.
"We could not understand why, although database marketing has moved into the mainstream marketing arena, most companies continued to use it primarily as a sales tool to target and capture new customers rather than harnessing it to retain current ones," Burey said.
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