The new team will start selling advertising across all three brands in May, targeting advertisers who are, in turn, targeting the audience of 15- to -34-year-olds who tune into these stations. All three are distributed nationwide via FM radio, DAB, Freeview and cable.
Emap said that it will appoint a national sales director to head OneNation, due to launch on May 8 -- the same day that the next set of Rajar audience figures are released. This set of figures will include the first national results for Kiss, Smash Hits and Kerrang!.
Tim Bleakly, Emap advertising broadcast director, said: "OneNation incorporates all aspects of the under-35 market, covering the three tribes of pop, dance and rock audiences. It creates a completely new access point for advertisers who want national radio campaigns."
The move is part of Emap's push to increase the number of digital radio listeners.
Tim Schoonmaker, Emap Performance chief executive, said: "Emap has national recognised brands with the magazine and TV cross-promotion needed to kickstart digital radio listening. Commercial radio achieves about 47% of listening on FM and AM, but because of better access to distribution this figure should be much higher on digital platforms."
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