eC-messenger 5.1 allows marketers to receive a list of spam complaints and bounces per email service provider for each email they send.
By using this feeback, marketers can constantly assess the quality of their data and in turn clean their database and decrease the occurrence of blocked emails.
The new technology will also be able to authenticate outbound emails, providing better protection against phishing.
It also incorporates a function called Survey Builder that allows clients to design and perform surveys and forms quickly. Any data received through the survey can be automatically added against users' profiles within a previously established database.
Volker Wiewer, chief executive of eCircle, said: "Deliverability in email marketing still remains the hot topic for clients and we wanted our new version of eC-messenger to respond to these concerns.
"We're now in a position to enable our clients to check spam complaints more efficiently, meaning they can take the right steps in ensuring their emails don't end up on the blacklist of internet service providers. This will result in increased deliverability and more effective campaigns results for our clients."
Clients including Harvey's Furniture, Argos, Karen Millen, HBOS and MBNA will be migrating over to eC-messenger 5.1 in the coming months.