LONDON - ebookers.com has ended an online advertising deal, one of the largest single deals signed to date, with AOL Europe because of poor results.
The estimated £15m deal, signed only last year, was to make the online travel booking service the main advertiser on AOL Europe's site.
ebookers says it is cutting its online advertising budget in an effort to reach early profitability.
The deal was designed to reflect ebookers pan-European aspirations, but it has failed to deliver the customers for the firm.
A spokesman for the firm said that the strategy was now to win customers offline and to encourage them to buy online.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to 北京赛车pk10.
Find out moreGet unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now