The revised site enables rich user experiences and provides new features that allow customers to buy and sell more conveniently via eBay, on the go.
It is based on Netbiscuits and gives users access to many features they have already used online.
The site allows buyers to browse categories, save and refine searches, sort results by price, time, and location, and find similar auctions or other items listed by the same seller.
The smartphone interface improvements include auto-complete for search requests, expandable swiping galleries for teaser and item pictures, remote content for galleries that don’t require additional download, and a floating menu bar that keeps the most important controls always on the screen, while users are scrolling through pages.
Han-Shen Yuan, director of platform business solutions and mobile engineering for eBay Inc, said: "The new mobile site is a major advancement in feature set and user experience for all of our smartphone-using customers."
He added: "When discussing traffic numbers on a device basis, I think it’s important to note that we’ve actively diverted millions of users from our mobile website m.ebay.com, to our iPhone, Android and BlackBerry apps.
"However, despite us proactively diverting traffic, mobile web revenue growth is increasing at the same pace as our mobile app business. Therefore, it is important to have a mobile strategy that includes both mobile sites and apps."
It is based on Netbiscuits and gives users access to many features they have already used online.
The site allows buyers to browse categories, save and refine searches, sort results by price, time, and location, and find similar auctions or other items listed by the same seller.
The smartphone interface improvements include auto-complete for search requests, expandable swiping galleries for teaser and item pictures, remote content for galleries that don’t require additional download, and a floating menu bar that keeps the most important controls always on the screen, while users are scrolling through pages.
Han-Shen Yuan, director of platform business solutions and mobile engineering for eBay Inc, said: "The new mobile site is a major advancement in feature set and user experience for all of our smartphone-using customers."
He added: "When discussing traffic numbers on a device basis, I think it’s important to note that we’ve actively diverted millions of users from our mobile website m.ebay.com, to our iPhone, Android and BlackBerry apps.
"However, despite us proactively diverting traffic, mobile web revenue growth is increasing at the same pace as our mobile app business. Therefore, it is important to have a mobile strategy that includes both mobile sites and apps."
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