Beckham, the former England football captain, has signed up as brand ambassador for EA Sports Active 2, a line of interactive fitness products featuring tailored workouts.
EA Sports Active 2 will be released in November this year on Xbox 360, PlayStation3, Nintendo Wii, iPhone and Ipod Touch in Europe.
The commercial tie-up will involve Beckham acting as a spokesperson for the brand, involvement in its advertising, as well as acting in an advisory capacity.
EA Sports Active 2 is a product which focuses on improving the fitness of players. It combines a heart rate monitor and motion tracking data and helps build muscular strength.
Jens Uwe Intat, senior vice president and general manager of European publishing at EA, said: "We’re excited about this collaboration with David as the high value he places on fitness makes him a perfect fit for EA Sports Active 2. We are looking forward to working with him to motivate people everywhere to get active."
EA Sports is a global sports entertainment brand, which houses videogame franchises and interactive technology.
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