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EA Codemasters is promoting the launch of the latest instalment of its Grid Legends racing game series, with a campaign created by 20something.

A 60-second online video brings the game’s narrative to life for viewers by dramatising the concept of ‘the racing driver’ and his character’s off-track passions.

The spot was directed by Laurence Dunmore and produced by Anthony Taylor and Adam Farley through Kode Media. Elliott Starr was head of copy at the agency.