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Ubisoft is promoting the upcoming release of its Far Cry 6 video game with a global cinema, TV and digital campaign by DDB Paris.

Written by Olivier Le Lostec and directed by the Traktor collective through Stink, a dramatic film uses motion capture to give its CGI a real-life look.

It was art directed by Clara Noguier and animated by the Swedish studio Important Looking Pirates and debuted earlier this week (28 September).