Samsung Galaxy "Awesome performance" by Wieden & Kennedy Amsterdam

November 25, 2021

Samsung is promoting its Galaxy A52s 5G device with an online global campaign by Wieden & Kennedy Amsterdam.

The agency collaborated with content creators who bring gaming into real life to make three 15-second spots entitled "Performace", "Speed" and "Water resistance".

The copywriter was Dasha Ovechkina and the art director was Riccardo Rachello. The films were directed by Anna Himma through Iconoclast UK.

Credits

Creative agency
Wieden & Kennedy Amsterdam
Executive creative directors
Eric Quennoy
Mark Bernath
Creative directors
Hannah Smit
Edouard Olhagaray
Andrew Watson
Art director
Riccardo Rachello
Copywriter
Dasha Ovechkina
Head of broadcast production
Joe Togneri
Executive producers
Jaime Tan
Tony Stearns
Producer
Stijn Wikkerink
Planning director
Martin Weigel
Senior planner
Thom Dinsdale
Head of comms planning
Elsa Stahura
Group account directors
David Newsome
Eleanor Thodey
Studio director
Lizzie Murray
Designers
Lucille Fenouil
Yaleesa Waëlauruw
Head of motion
Gustav von Platen
Motion designers
Sohyeon Nam
Jacson Mitchell
Ola Tandstad
Studio artists
Stelios Nikolaou
Lewis Beedham
Production company
Iconoclast UK
Director
Anna Himma
Directors of photography
Menno Mans
Tim Sidell
Producers
Luke Plaister
Emma Wellbelove
Executive producers
Guy Rolfe
Lana Salfiti
Editing
Final Cut
Audio post-production
Wave Amsterdam
Post-production
Electric Theatre Collective
Mathematic

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