Samsung "Exynos 2200: Playtime is over" by BBH

January 19, 2022

Samsung is promoting its 'next-generation' mobile processor with an online campaign created by BBH.

A 60-second film showcases the performance of the Exynos 2200 processor and its impact on the playability of mobile games.

It will run across YouTube, Instagram, Twitch, Reddit and TikTok. It was directed by Matthijs Van Heijningen and produced by Donald Taylor through MJZ. The copywriter at the agency was Elliott White, and the work was art directed by Wil Maxey.

Credits

Creative agency
BBH
Global chief marketing officer
Adam Arnold
Executive creative director
Helen Rhodes
Creative directors
Philip Holbrook
Stuart Royall
Art director
Wil Maxey
Copywriter
Elliott White
Producer
Joe Pawsey
Senior account director
Sam Hardy
Account director
Agata Krupa
Account manager
Alexander Boden
Strategy director
Aparna Bangur
Chief strategy officer
Will Lion
Production company
MJZ
Director
Matthijs Van Heijningen
Producer
Donald Taylor
Editor
Rich Orrick @ Work Editorial
Post-production house
The Mill

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