The work, reportedly worth between $30m-$40m (拢19m-拢25m), will be managed out of Publicis Groupe-owned Fallon's Minneapolis office. Media will be by MediaCom in New York, part of the Grey Global Group.
Dyson has made a huge impact on the vacuum cleaner market in the UK and in Europe, with its new "dual-cyclone" technology and brightly coloured design. In January this year, it announced it would be making an assault on the US market, taking on Hoover.
The company has also appointed the PR agency Patrice Tanaka & Co, based in New York, for its US launch, and Susan Grant Lewin Associates for marketing projects.
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