STOP PRESS: ASA rules in favour of Dyson
The Advertising Standards Authority has ruled that Dyson can claim to be 'the most powerful upright cleaner' after both Dyson and Hoover complained about each other's ads. The ASA said tests showed the Dyson DC07 was more powerful than the Hoover Hurricane for both suction power and dust pick-up, and asked Hoover not to repeat its claim.