Black Sun, which specialises in strategic marketing and communications, has been asked to develop and collate results from a customer survey which will be used to improve the targeting of Dunhill's communication campaigns and new customer acquisitions.
The customer information includes shopping habits, preferences, lifestyle data and interests. Dunhill said it had been developing a CRM system over the last few years, and now wanted to move its customer insight knowledge on to the next phase.
Dunhill, which specialises in luxury clothing and accessories for men, has six authorised stores in the UK, including ones in Selfridges and Harvey Nichols.
Richard Dixon, director of customer marketing at Black Sun, said: "The work [with Dunhill] plays to our core USP of using data to drive targeted communications and increase customer value."
Black Sun's other clients include Orange, WWF, Barclays and Mazda.