During a healthcare research career spanning more than 30 years, London-based Douglas has spent considerable time on both the agency and client side.
Douglas joined the Aegis-owned market research firm in 2004 and set up its global client relationships programme for healthcare. He has been responsible for identifying best practice standards within key areas of research in partnership with Synovate's innovation teams.
In his new role, Douglas will assume overall responsibility for Synovate's healthcare unit, providing strategic and commercial industry-specific leadership.
Reporting to Peter Huijboom, the Amsterdam-based CEO of clients and industries, Douglas will work in partnership with Synovate's geography leaders to drive healthcare research in local markets.
Former Synovate Healthcare CEO Michael Spedding was recently appointed to a new role within the group. As CEO he now has overall responsibility for the leadership of Synovate's businesses in Latin America and Iberia, North Asia, South Asia, China, Japan, Australia, New Zealand, Southern Europe, Central Europe, the Middle East and Africa.