Ramadan, who was formerly production director at GfK NOP, has amassed extensive experience managing all operations functions, working with top market research agencies to drive quality and efficiency through operations during his 22 year career in market research.
In his new role Ramadan will be responsible for managing the UK business's field and telephone data collection, data preparation, and data processing functions.
Jill Telford UK CEO of Synovate, said: "I am convinced that Yusuf will be an excellent addition to our senior team in the UK and am delighted he is joining us.
"His extensive experience across all data collection methodologies and quality management will really help us use our talents more effectively to drive service and efficiency in these areas."