The partnership will enable Double Fusion to offer global advertisers and agency partners a range of advertising opportunities for brands looking to reach an 18 to 34-year-old male demographic.
Jonathan Epstein, president and chief executive of Double Fusion, said PES 2010 will be a good opportunity for European marketers and is expected to bring the "top football franchise to an even higher level".
Last month, Double Fusion promoted Noam Korin to vice-president of advertising sales, Europe. In his new role, Korin will lead the European sales team, drive revenue for the region and continue to assist with publishers and platform relationships across key territories.
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