DLG Interactive said it would provide onsite surveys, newsletters and pop culture coverage for the , which could boost its online consumer database by 2m records over the next year.
Stuart Flint, head of client sales at Handbag.com, said the deal followed a successful initial trial, and that the site was confident that the partnership would be valuable to both parties.
Richard Webster, communications director at DLG Interactive, said: "Our approach to capturing quality data online has proved so successful that we are able to commit to long-term relationships with our partners, and we expect to add more than 2m fresh records to our database over the next year."
DLG rebranded from Data Locator Group in May following a 拢25m management buyout in March.
The restructuring programme created six new divisions: DLG Lifestyles; Partnerships; Media; Insight; Premier; and Interactive.
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