Everyone 2005 has been designed to give up-to-date and accurate data to help businesses with mailing, telemarketing and email marketing.
The database has 65 lifestyle and demographic characteristics, telephone numbers and email addresses and matche rates of 75%-95% to client databases.
Used by companies in the utilities, retail and telecom sectors, the database has been updated through the 2004 Electoral Register and the latest telephone and mail responsive data from Consumer Lifestyles, Data Locator Group's multichannel data collection programme.
The data enhancement and market modelling offer, which creates predicted spend or loyalty, has been supplied by Brainbox, the customer intelligence division of Data Locator Group.
Graham Bate, managing director of Data Locator, said: "Everyone 2005 enables Data Locator to continue to meet clients ongoing demand for cost-effective, high-volume prospect data.
"We believe that the depth of data used to derive it, coupled with the unrivalled fresh, accurate, detailed data from the Consumer Lifestyles database on which it is modelled, have created a potent source of high volume, highly targeted data, allowing us to deliver clients with new customers at an exceptionally low cost per acquisition."
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