Details of the restructure were announced by chief executive Jeremy Whittaker, who led the March MBO in which a seven-strong management team took over from founder Simon Johnson.
The new structure includes the creation of five divisions: DLG Lifestyles, which includes its lifestyle products and databases such as Everyone and Snapshot; DLG Partnerships; DLG Media, which will house a standalone list broking consultancy and interactive division; DLG Insight, the new name for its customer insight division Brainbox; and DLG Premier, offering discounts and loyalty incentives to long-standing customers.
As part of the overhaul, three corporate business development director roles have been created and filled by Jonny Anderson, DLG's telecoms and utility director, and two new recruits to the firm in Jo Edwards, former Experian sales manager, and Julie Gardiner, sales director at The Preference Service.
Whittaker said: "We have big plans and are on a major acquisition trail, looking for companies that can significantly impact on our turnover. As DLG we will be at the forefront of the next stage of the data industry's development."
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