The integrated campaign includes a key focus on digital media, with a Miniclip.com advergame and an augmented reality platform to allow kids to interact with Disney XD characters.
The cornerstone of the online activity will be the 'Ultimate Gamer Challenge', running on Minclip from 20 August.
The game consist of a series of skills-based challenges themed around show character Aaron Stone and will allow kids to go head-to-head with their peers in a number of linked challenges.
In addition, instant messenger avatars can be unlocked after each mini-game for kids to share with friends.
This will be supported by an augmented reality interface, which allows kids to gain access to exclusive Disney XD and Aaron Stone content using their webcam.
An expandable version of MSN Messenger will also keep kids informed of all the latest launch news with weekly video content planned, while Aaron Stone branded in-skyscraper games and rich media will run on a number of kid-themed websites.
The Disney XD main website features a contest, asking viewers to design the XD logo, which could appear on television. It also features a number of games, videos, photos and polls, asking boy-themed questions, such as: "Which is smellier? Rotten Milk or Dirty Socks?"
Nicole Morse, executive director of marketing, Disney Channels UK said: "Since Disney XD is built around what kids, particularly boys, told us they wanted to see from a TV channel- ie gaming, sports and humour - it was crucial that the integrated launch campaign reached them in environments that resonated with them.
"The campaign's interactivity is key in ensuring kids can engage with the new brand for a significant amount of time, with the scale and aspirational media choices delivering the message that Disney XD is a channel for them."
The campaign will also be supported with Disney XD spots on commercial television, outdoor marketing, cinema postcards and grassroots experiential events.
.jpg)
.jpg)