The campaign, created by ATM advertising specialist ATM:ad and bought by Posterscope, will enable Directgov to show onscreen advertising, including tax credit advice and money saving tips. Directgov will also provide a printed reminder on the front of every customer receipt.
The campaign is running for four weeks and is expected to deliver more than 5 million one-to-one transactions and 1.25 million take away receipts.
Maxine Mackenzie, head of marketing at Directgov, said the COI had recommended ATM advertising as a way to tap into a huge audience.
Jack Vincent, business development director at ATM:ad, said Government departments were increasingly turning to ATMs as an advertising channel.
ATM:ad enables ATM network owners, such as retail banks, to run internal third party advertising campaigns across their ATM estates. Existing clients include British Airways, Easyjet, Orange and Nivea.
The campaign is running for four weeks and is expected to deliver more than 5 million one-to-one transactions and 1.25 million take away receipts.
Maxine Mackenzie, head of marketing at Directgov, said the COI had recommended ATM advertising as a way to tap into a huge audience.
Jack Vincent, business development director at ATM:ad, said Government departments were increasingly turning to ATMs as an advertising channel.
ATM:ad enables ATM network owners, such as retail banks, to run internal third party advertising campaigns across their ATM estates. Existing clients include British Airways, Easyjet, Orange and Nivea.
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