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It will be the first time that ATM:ad has offered money-off coupons on products as part of its promotions.

Ability Software International booked the campaign direct with ATM:am – as the only form of outdoor media they are using - and have joined forces with PC World to coordinate the special offer.

Customers using the ATMs will receive a receipt at the end of their transaction, which incorporates a £10 discount on Ability Office 4 Professional when purchased at PC World until the end of the month.

The campaign, which runs throughout August, features an animated ‘attract’ sequence outlining the offer, followed by a series of messages during the transaction that explains it in more detail.

In addition to the coupon, the receipt includes a takeaway reminder of Ability’s web address to push the message home.

Ability Software International produced the creative for the campaign, which was adapted by ATM:ad’s in-house creative team.

Chris England of Ability Software International, said: “We have been looking for the most cost-effective, dynamic means of reaching a broad consumer audience, and ATM:ad has the potential to deliver exactly what we need.”

Cash machine advertisers ATM:ad were recently responsible for promoting Disney’s new Herbie film at ATM machines in family-themed locations, in addition to the launch of a range of new packages including ‘Supermarket,’ ‘On the Move’ and ‘Universities.’

ATM:ad recently launched a campaign to promote Disney’s new Herbie film.

By Alice de Picarda