The game, the third in the 'Tenchu' series, will be the biggest release this quarter for Activision, and the online campaign is expected to reach hundreds of thousands of gamers between now and the end of March.
The highlight of the campaign is a viral game that will be distributed via the Activision mailing list. The viral will reflect the theme of 'Tenchu: Wrath of Heaven', which revolves around the stealth and covert assassination techniques of the Ninja. A reaction test will gauge whether players have the natural abilities to follow the path to enlightenment and become a true Ninja.
Digital Outlook is also running an online PR campaign to support the release, targeting sites such as FHM, Gamesdomain and CVG with reviews and competitions.
The game takes players back to 16th century Japan and is set amid violent rebellion and civil strife. The game features impressive new stealth attacks, an enhanced fighting engine, new weapons and tools, plus larger levels, improved character animations, new multiplayer options and a soundtrack from famed composer Noriyuki Asakura.
'Tenchu: Wrath of Heaven' features 25 missions, detailed lighting and weather effects, and improved character animations.
Digital Outlook specialises in the entertainment sector and works for clients including Island Records, Universal Music TV, Carlton, Sega, Channel 4, Polydor, YouthNet, Activision, Buena Vista International and Mercury Records.
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