The campaign will support the band's debut album 'Sound of the Underground', which is released on May 26, and their new single 'No Good Advice'.
Digital Outlook has been briefed by Polydor Records to target fan communities, major portals and sites popular with teenage girls, such as and .
There will also be an online sticker album available for fans to download on , which they can fill with digital "stickers" collected from third-party partner sites, CDs and the official website.
Digital Outlook will also create a viral campaign to support the third-single from 'Sound of the Underground' later in the year.
The band's first single, 'Sound of the Underground', was a Christmas number one for the band, and 'No Good Advice' debuted at number two last week.
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