Texans order coffee to go via Twitter
HOUSTON - Groundz Coffee based here is offering its customers the chance to order their morning cup of Joe via a Twitter post. All that's needed is a short tweet and the coffee-to-go is ready. The Texan who owns the coffee shop says customer numbers have doubled since it introduced this innovative idea.
Spaniards text for free Coke
MADRID - Media agency Universal McCann devised an interactive mega-poster with real added value for Coke Zero. The entire scaffolding around a building in Madrid's city centre was covered with a blow up of a vending machine. The poster displayed a number so that Spaniards could send a text message with the word "Zero". In return, they received a code that they could use to collect a free bottle of Coke Zero from a real vending machine at the foot of the blow up.
Following a camera phone to find an ATM
AMSTERDAM - ING Wegwijzer is an application for Android phones, which allows users to find the ING cash machine nearest to them. To do so, the application uses the phone's camera and built-in GPS positioning device. The user then selects the phone's camera mode and holds it as if taking a photo. The program places a layer over the picture showing the way to the nearest cash machine.
MMS from within Facebook
LONDON - Fun Text, a mobile messaging service provider, has developed a function which allows users to send content from within Facebook using MMS. This service provides a branded application with a range of animations, videos and virtual gifts, which can be sent from Facebook to mobile phones. The MMS function makes great sense as Facebook is a portal where users work a lot with picture content.
Lego displays provide 3D demos of kits
COPENHAGEN - The contents of Lego packages are brought to life in 3D before the purchase with augmented reality applications created by Munich-based specialists Metaio. A child can hold up a Lego box to a special in-store kiosk and will see an animation of some of the possible models that be built. The Digital Box system launched last Autumn.
This monthly report is compiled by Oystercatchers, a marketing practice that advises clients on how to maximize their marketing spend both internally and through their agency relationships.
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