'Digital' Jon Snow assists in disarming Britain

LONDON - Channel 4 has launched an online game to support its knife and gun crime season 'Disarming Britain', which features news anchor Jon Snow and allows players to be on either side of the law as a gang member or a police officer.

'Dead Ends' is a full 3D game produced exclusively for the Channel 4's 'Disarming Britain' season by London youth in association with multimedia education provider RollingSound.

Players can play on both sides of the law, as Keith Wilcox, a new gang recruit caught in a deadly situation he can not handle, and Detective Jameson, an officer investigating a gang killing that's turning up nothing but dead ends.

Channel 4 News anchor Snow features in the game reporting from the scene of a violent crime. He recorded scripted dialogue especially for the project and took part in a 'Making of...' documentary about the game that will be shown on Channel 4's website.

In the documentary Snow says: "I'm extremely excited -- I've never been in any kind of a game before, I think they're [computer games] a terrific way of getting messages through."

In the season of programmes Channel 4 takes an unflinching look at the increasing use of violence and weapons by young people on our nation's streets.

Facing up to some uncomfortable truths about gun and knife crime, the season explores the effect of this disturbing trend on offenders, victims and society at large.

'Disarming Britain' also follows the work of Dr Tunje Lasoye, an accident and emergency consultant at King's College Hospital in South London, who specialises in treating the victims of stabbings and shootings.

Another initiative in support of the season is a partnership with Bebo that aims to encourage young people to express themselves honestly within a trust environment.

The Bebo activity will offer insight into the experience and opinions of teenagers on this topical issue and will be closely monitored by Channel 4 journalists who may then submit the comments to the Weapons Commission on behalf of young people.

'Disarming Britain' includes a drama, three documentaries that examine the problem from different perspectives, and the Channel 4 Street Weapons Commission, chaired by Cherie Booth QC. The season offers some radical proposals on how to deal with a subject of growing public concern.

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