LONDON (Brand Republic) - Channel 4 is to increase its coverage of business issues during the next year.
The broadcaster pointed to programmes such as E-Millionaire, which launched a budding internet entrepreneur鈥檚 venture, and British Empire, which explored the history of major UK companies, as the kind of programming it plans to use.
The move follows the decision by the BBC to increase its business coverage following the appointment of former Sunday Business editor, Jeff Randall, as the BBC鈥檚 first business editor.
The move is being seen as another sign that financial programming is becoming more mainstream viewing.