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The fortnightly digital publication is sent directly to subscribers' inboxes. It is free and aimed at ABC1 men aged between 25 and 45.

The e-mag carries news about gadgets and lets subscribers watch reviews and play with 360-degree product shots.

The second issue is due out on March 25. Advertisers signed up include PlayStation games 'Gods of War' and 'Gran Turismo 5: Prologue'.

The interactive format used for the editorial can also be applied to advertising in the title.

Ross Burridge, editor of iGizmo, said: "We are receiving fantastic feedback from advertisers who find the format so versatile for showing off new products in an innovative and lifelike way."