The supplement is being published in the October issue of Red, on sale on Wednesday.
This partnership is a first for the Hachette Filipacchi title, which targets 30-something women. The fashion supplement and shopping guide consists of 52 pages and features Red’s pick of the new season’s best buys.
The sponsorship deal includes Debenhams branding and logo on the supplement’s front cover and poly bag, display advertisements and two advertorials.
The deal also includes in-store activity in the form of Red branded swing tags, which will appear on selected ranges and favourite items chosen by Red’s fashion team, and copies of the fashion supplement will be available to shoppers.
Judith Secombe, publisher for Red commented: "We are delighted to be working with Debenhams on this project. Red readers are high spending and discerning and the easy-to-carry handbag size supplement is an essential accompaniment for every shopping trip this autumn and winter."
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