The edition, published as a joint venture between owner Hachette Filipacchi and Holland's largest magazine publisher, Quote Media, is edited by Jose Rozenbroek, the former editor of Dutch Elle, and staffed by an 11-strong editorial team.
The launch is being supported by an advertising and marketing campaign which includes national outdoor and billboard posters, radio commercials and cross-promotion in magazines and newspapers. Ten issues of Dutch Red will be published every year, with projected monthly sales of 80,000 copies.
Hachette Filipacchi says the move heralds the expansion of Red worldwide, with further international launches scheduled for 2005.
Luc Van Os, chief executive of Quote Media, says: "We are thrilled to be the first international launch of Red. We have a ready-made marketplace of 30-somethiong Dutch women whose needs have not been met by an appropriate magazine and we know that Red fills this gap perfectly."
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