Debenhams pares shortlist to BBH and JWT

LONDON - Debenhams has shortlisted Bartle Bogle Hegarty and JWT to go head-to-head for its £15m advertising account.

Debenhams
Debenhams

The retailer has dropped M&C Saatchi from the process.

Last month Karmarama and Publicis were removed from the running. The account went up for pitch in January following Mile Calcraft Briginshaw Duffy's decision to resign the account in order to pitch for the £20m John Lewis business, which was eventually handed to Adam & Eve.

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