The revamped site will be launched in time for the new season on September 1 and aims to align the brand with its offline presence, as well as supporting the retailer's expansion in the UK and other markets. Initially, the brand will focus on the marketing benefits of interactivity online.
will be used to promote the upcoming season's collection of menswear and womenswear, drive consumers into its UK stores and the online presence will include new customer relationship management capabilities.
De-construct is designing a bespoke content management system and the agency is using its email marketing platform, de-mailer, to develop email marketing for the brand. The agency will develop promotional email content to drive traffic to the site.
De-construct's business development director, Dan Douglas, said: "Reiss is a growing brand, which has a large following on the high street. The plan is to develop its interactive presence and marketing over time by researching what works to find the right mix.
Kristina Hewson, marketing manager at Reiss, added: "The site will be a new way to keep in touch with our customers. Reiss has an extensive database and we will be targeting customers with news, offers, events such as new store openings.
"E-commerce is something we are considering in the future, but at the moment our resources are focused in overseas and UK expansion."
De-construct will be working in collaboration with Reiss's print agency MadeThought.
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