The site, designed by digital creative agency de-construct, aims to explore the potential for the brand online, and is launched as the label marks its 20th anniversary. The site will focus on CRM and branding, but will not offer e-commerce.
More than 10,000 users have registered on the holding page www.thedufferofstgeorge.com.
Visitors can see the fashion label's range, a season ahead, with a selection of clothes to be showcased on the site. Content will include the brand's history, while users will be able to register for a newsletter with information about events and offers.
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