Data Intelligence already uses Alterian's business tools in a separate partnership unaffected by this latest move. The company said it aimed to use the most appropriate tools for each project.
FastStats is a data visualisation and analytics application. Sandra Surender, Data Intelligence's associate director, said: "We are impressed by Apteco's dedication to, and passion for, its product as well as its approach to innovation in marketing analytics."
Data Intelligence this month won a three-way pitch to design and build a CRM platform for Chrysalis Radio.
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