The insight division, which is tasked with developing audiences and revenue through listener understanding, signed up Response One to build the platform with a single listener view database in mind, after a three-way pitch.
Abi Taylor, head of engagement at Chrysalis Radio, said: "The data intelligence team demonstrated a very flexible and comprehensive approach to our business needs.
"The insights from the database will help us to gain a deep understanding of our core audiences and develop the content and value-added services that they want."
Chrysalis Radio owns Heart, Galaxy, LBC and The Arrow.
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