Response One strengthens data intelligence unit

LONDON - Response One, the Bath-based direct marketing agency, has expanded its data intelligence unit with the appointments of Sandra Surender as associate director and Adrian Ewart as senior consultant.

Surender has worked extensively in client and agency-side retail financial services and FMCG, having set up her own consultancy two years.

Ewart joins from Australasian data agency Baycorp Advantage, having recently returned to the UK. Previously, he worked as database manager for Experian and head of businesss solutions at Strategic Research.

Surender will take on responsibilty for the data intelligence unit, while Ewart will be leading recently won database and analytics projects.

Patrick Sargeant, managing director of Response One, said: "With Sandra and Adrian on board we can continue to grow our expertise in insight-driven marketing. Their skills knowledge and make-it-happen approach complement our commitment to adding value through innovation."

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