D&B and Ebiquita strike up strategic partnership

LONDON – Business information company D&B is partnering with consumer data specialist Ebiquita to provide clients with expanded services covering business and consumer data.

The partnership will give clients access to a wider range of data sources, as well as to consumer and business analysis tools and a team of consultants capable of developing decision systems.

Andy Taylor, managing director of Ebiquita, said: "D&B has an extensive and highly rated strength in B2B analytics, and has one of the best analytical teams available in the industry."

He added that by using Ebiquita's capabilities in business-to-consumer and the small home office as one component in D&B's delivery, he expects the result to be unrivalled business data solutions for our clients.

D&B also announced that it has made radical improvements to its coverage of smaller businesses.

Richard Payne-Gill, head of analytical solutions at D&B, said: "We have worked with Ebiquita on strategic projects for some of our larger clients, and were impressed by its professional approach and its analytical strength.

"It was clear that we worked well together, and that some of our services were complementary."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .