Birks joined Ebiquita when the Nottingham-based company acquired analytics consultancy b2e in February. He has a background in the credit risk field and marketing and has held senior positions at Experian and D&B.
The analytical solutions team will integrate statistical modelling techniques with consultancy for consumer and business-to-business clients.
"By applying our innovative solutions to the critical issues facing our clients, I believe that we will deliver benefits that are genuinely impossible for other providers to match," Birks said.
EbiquitaDirect processes data online to provide tradition bureau, PAF, deduplication, suppression, teleappending and TPS from a web interface.
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