The UK Events Market Trends Survey found that corporate sector events accounted for 57% of all events in 2011, up from 51% in 2010. The figure has increased steadily over the last few years from 47% in 2009.
The opposite was recorded for events for the public sector. Its market share fell to 23% for 2011, down from 28% in 2010 which was a drop from 37% in 2009.
The survey found an estimated 103 million people attended at 1.3 million events in 2011, with an average attendance of 80 people, slightly higher than the average of 76 people in 2010.
There was an average of 369 events per venue in 2011, a figure remaining fairly constant form the 371 average in 2010.
In terms of market share for venues, hotels accounted for 61 per cent of all business events.
The research has been carried out annually since 1993. It asked a sample of 302 venues across the UK to provide data on their events during 2011.
It was launched in February and is sponsored by DRP Group, Accor Hotels, Conference Centres of Excellence, Event Assured, and Glasgow City Marketing Bureau.
What is your experience – have you worked with more corporate and less public sector events? and let us know what you think below.
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