As a result Eventia is to send its members on an IVCA/UK Trade and Industry Trade Mission to China. Separately, IVCA will be invited to attend The Summer Eventia.
"There is on-going pressure to demonstrate the effectiveness of events and a growing recognition of the importance of content - this is a key area where IVCA and their members come in," said Eventia chairman Mark Saxby.
"It makes real sense for us to explore opportunities to work together. During our conversations with IVCA we have identified a number of other areas where we can collaborate to deliver enhanced benefits to our respective members. This is something we will be discussing together over the next few months."
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