Kadence has been asked to develop a quarterly brand tracking survey to measure the success of its most recent campaign to raise awareness of the threat of carbon monoxide in the home, following the launch of Corgi's carbon monoxide tracker.
Corgi, which has worked with Kadence on previous campaigns, said the launch of its carbon monoxide tracker earlier this year highlighted a general lack of awareness of the dangers of the gas and how to prevent carbon monoxide poisoning.
Caroline Sutton, spokeswoman for Corgi, said: "The success of the campaign depends on how effective the selected marketing channels are, with regard to engaging a far-reaching audience.
"We would hope that in addition to increasing awareness of the dangers of CO, the campaign inspires people to take action to reduce risks around the home and prevent the occurrence of CO poisoning."
In September, Corgi said it had appointed Kadence to handle the research aspect of its carbon monoxide awareness campaign, which has been co-sponsored by British Gas and E.ON.
Phil Steggals, account manager at Kadence, added: "In addition to showing where Corgi has been effective in achieving its goals, the study may also potentially highlight where awareness levels and attitudes still need to be addressed across the country, so the work being conducted by the team could actually help to save lives."