The scratchcard, which carries a minimum prize of another £10 bet, offers the chance to win HD televisions, VIP football tickets, Sky subscriptions and free bets of up to £100. The tickets holding the major prizes will reveal a picture of Sky presenter Jeff Stelling.
Coral is hoping the promotion will further align it with football and make it the first stop for fans looking to make a bet on a Saturday afternoon.
Marketing support for the campaign will include in-store POS featuring Sky's Stelling and football referee Graham Poll.
The Coral campaign, which was created by Dialogue141, follows in the footsteps of a . It offered a scratchcard to anyone who made a bet of more than £5.
Prizes on the William Hill scratchcards rose from £50 to £1000. To use them customers needed to sign up to William Hill’s telephone betting service. The campaign was created by Billington Cartmell.
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