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Articles: 248 Results
Betfair: calls 拢15m European media review
May 18, 2015 by Arif Durrani

Betfair to call £15m European media review

Betfair, the gambling site, is preparing a review of its 拢15 million media planning and buying business, currently handled by

William Hill: demoing 'Get in the Race' at Digital Shoreditch
May 12, 2015 by Shona Ghosh

William Hill rescues horse racing from millennial obscurity with virtual reality

Horse racing is a dying sport among millennials, according to William Hill's innovation chief, Jamie Hart.

Paddy Power: delivering a 'cheeky reminder' to MPs
May 07, 2015 by Sara Spary

Paddy Power goads MPs with 'you're getting sacked in the morning' mega-poster

Paddy Power wheeled out a giant truck to Westminster yesterday, with a giant message reminding MPs they might be about

Paddy Power: the ad's Gaelic headline translates to 'our day will come'
April 28, 2015 by Omar Oakes

BMB's first Paddy Power ad predicts Irish gay marriage Yes vote

Paddy Power, the bookmaker, has launched a tongue-in-cheek campaign to promote its odds on the outcome of Ireland's gay marriage

Gav Thompson: joins Paddy Power as CMO
April 24, 2015 by Ben Bold

Paddy Power appoints Giffgaff founder Gav Thompson as CMO

Paddy Power has ended its search for a marketing boss to replace Christian Woolfenden and appointed former Telefonica innovation boss

App store optimisation (ASO) is a modern version of Mouse Trap
April 02, 2015 by Harry Lang

Optimising apps is like playing Mouse Trap, says Mecca Bingo marketer

While your app needs good reviews, you must play the optimisation game, writes Mecca Bingo marketer Harry Lang.

Mecca Bingo: 2014 'dancing cactus' campaign
March 31, 2015 by Maisie McCabe

Chips come in for St Luke's with Mecca and Grosvenor wins

The Rank Group has appointed St Luke's to handle its 拢4 million Mecca Bingo ad account and the 拢2 million

Kristof Fahy: leaves William Hill for The Telegraph
March 16, 2015 by Ben Bold

William Hill CMO Kristof Fahy leaves to head marketing at Telegraph Media Group

William Hill chief marketing officer Kristof Fahy has left the bookies and taken on the top marketing role at Daily

Paddy Power: Crispin Porter & Bogusky, the incumbent since 2011, did not repitch
March 12, 2015 by Gurjit Degun

Paddy Power awards £20m advertising business to BMB

BMB has picked up the 拢20 million Paddy Power creative account, previously handled by Crispin Porter & Bogusky.

Private view: Dave Bedwood and Fredrik Jansson

March 12, 2015